Hi! I’m Toni.

Holistic Esthetician +

Systems Strategist

Bringing Clarity + Empowerment to Service and Product-Based Wellness Providers

Through strategic operating systems that allow you to scale and serve with greater impact while keeping your sanity intact.

 

about me

I have always loved the conversations where people light up talking about the life they see for themselves doing the things they love.

For me, the magic is in finding the solutions.

The parts and pieces that come together and allow us to show up for that spark, our ‘why’, and allow us to meet our highest vision.

Habits, routines, systems, are the bridges to how we get there. Intentionality is the thinking that keeps us aligned with our vision and goals.

“She was able to effectively communicate to my customer base, what I had been trying to train my team to do for months.”

— product developer

In some ways, I was born for this..

A middle child of three girls, I have spent a lifetime mitigating conflict and finding creative solutions to problems.

A 15+ year career as a Project Manager in Design Construction in New York City, honed these skills to create beautiful spaces out of empty shells.

But one morning, as I woke up at 5 am after another 4 hours of sleep, I was slammed by the unshakeable realization that I would rather die, (yes, you read that right) die, rather than go back to a job I thought I loved.

Something had to change and did. So I consulted that middle child and she asked well.

“How would you approach your life if it were one giant Project?…. One that could evolve over time?”

 
 

The answer was Systems Thinking…

 

Thinking of my life as one large System; the daily habits, milestones, and aspirations working together created a roadmap with a destination but one that gave me control and flexibility.

I could take the scenic route or the express. I could take a detour or reset the course entirely. In any case, I would always have the same destination. The destination is a life I enjoy, a feeling expressed in everything I do.

When you look at your life as a whole instead of just a linear path, it reveals the portrait of the life you want to create.

 

And so I started my journey.

Through re-calibrating my daily habits and naming things I looked forward to, my life began to take shape.

Led by intention and intuition, grounded in practical steps and tangible results.

 
 

I became a Licensed Esthetician, first out of a desire to learn something new, and help heal a lifelong battle with caring for my skin.

It started out as a path that turned into a passion-led practice that merged my problem-solving skills with my love of helping others.

And so my roadmap shifted, …….. but I had never felt more aligned.

Then I started meeting so many wonderfully gifted healers and lightworkers, helping in various ways. Living the paths most people only dreamed about while on vacation.

But one thing kept coming up. The same questions.

How do I grow this?

How do I keep this from becoming just another job?

And my childhood problem solver popped into my head. ‘Share what you did, and see if it can help.’

 
 

I call it Well edited because it’s productivity aligned.

Productivity for efficiency, edited for authenticity.

I show you how to analyze, adjust, and refine how you use routines and strategy to support and expand your business.

Become the leader that is free to lead instead of being limited by the inability to be in six places at once.

Imagine.

Waking up to sales made while you were asleep. Proofreading an awesome final draft of a sales proposal your team put together for you and it makes you excited because it’s just so good!

Closing down your laptop at 5 pm instead of 5 am because you have a clear, focused strategy that is leading how and where you invest your time.

Instead, you get to make a hot cup of tea, complete your night routine, and crawl into bed knowing you are leading your business. The systems you have built allow for all of this while allowing you to reach and help as many people as possible.

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I am passionate about helping wellness entrepreneurs build thriving businesses that support their work and life vision.

My skill set is being able to teach you how to build functional, supportive frameworks and self-managing teams to make your vision a reality.

 

The Personals.

In addition to being a Licensed Holistic Esthetician; I am also a Reiki Practitioner and student of Astrology.

Dog mom to my Jack Russel Oscar, Scorpio Sun, Sagittarius Moon, and and Aries rising.

My pronouns are She/Her.

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start today.

  • each day is a new chance to reset and recalibrate your direction.

  • are you ready to start building the routines that power your dreams?

  • ready to get back into the driver’s seat and smash that next milestone goal?

Perfect! Then you are ready to goal smarter. Let’s begin.

 

be inspired.